A Event Poster is only as good as the attention it grabs. Event Posters especially have to stand out, since they're usually competing with a sea of other posters.
Hacky Black are a North East rock band, all the band members come from local mining villages and from the onset they always want to reflect their heritage, culture, and identity hence the band's name Hacky Black.
“Miners used to be called 'hackies' or 'howkies' (both words are related) because they hacked or howked coal out of the ground. The biography of the first pitman MP, Thomas Burt, was called "A Howky Gan Te Parliament". So someone or something that is 'hacky' is as black (or mucky) as a miner.”
PENCIL AND PAPER
It’s genuinely tempting to begin the design process with a computer especially as its going to finish there in the end.
But drawing is at the heart of every design, and the best way to do it is with a pencil and a sheet of paper and creating a series of thumbnail sketches.
The purpose of thumbnail sketches is to get lots of ideas on paper in a very short amount of time roughing out a large number of possibilities.
DIGITAL
The computer is simply a tool in the entire process, and should be embraced, once John is happy with intial design its then time to pull everything together using the Adobe Creative Suite and Apple computers.